You have a website and it has loads of text in each of the pages. Of late, you have noticed that your content rank is plummeting rapidly in the search engine results pages (SERPs). Or you are disappointed because there is no considerable engagement? To be candid, such content sucks! It sounds harsh, but unless you polish your writing skills, it’s no use feeling bad. In this post, we are going to discuss about the 3 essentials of quality web copy, articles, blogs, How-to guides, and eBooks that you must focus on. These quality metrics should be considered religiously before implementing any content marketing strategies.
Most website owners think that the content they have published is excellent. However, they fail to realize is that the information is lacking in terms of usefulness to readers, personality, entertainment, style, and poorly crafted headline.
Let’s read on to learn how you can build your defense against lousy content syndrome.
1. Make Your Web Copy, Articles and Blogs Interesting
When it comes to bespoke content, it has style, quality, grace, and of course authority. Your content may be amusing, critical, opinionated, inspiring but not bland and insipid. Remember that you are doing your web copy or article no justice by presenting dull facts. If that’s what your audience wants, they would prefer reading Wikipedia articles. To improve reader engagement, write:
- Useful and engrossing web copy
- Interesting articles
- Opinionated posts
- Flavorful views on any controversial news or topic
When writing for the online audience, you are not expected to write formal and rigid English. Instead, it’s the other way round. Express what you have to say in an interesting manner that piques your reader’s interest.
Some Do’s and Don’ts
- If you have the notion that you are representing a professional company and need to sound too serious in what you say – just dump the idea.
- Instead, make your content look and feel more personal. The tone should be friendly and sound as if you have all the solutions to your customer’s problems.
2. Solve Your Reader’s Problems
Your content marketing efforts will be futile if your posts, videos, infographics, how-to articles or reviews fail to solve your reader’s problem. This means you have to think about problem-solving headlines such as ‘How to Stress Bust in 3 Simple Ways’, and churn out content that justifies the title or headline.
Solve your customer’s problems by understanding:
- What’s troubling them?
- Why they are frustrated with a particular product or service?
- How your content will make their lives easier?
Make Prospects Read More of What You Write
- Write sweet, short and snappy sentences to grab reader attention.
- Do not write huge chunks of text; instead break them into logical pieces with meaningful sub headings.
- Bullet important points (just like here) to highlight the most significant information. Your prospects may miss what you wish to convey if you hide it in a lengthy paragraph.
- Include high-resolution images related to the post with a catchy quote or caption. The visual along with the caption will break the monotony of reading caused by the text.
3. Content that Rewards Your Readers
When you are composing how-to articles, writing white papers, creating product videos, or authoring an eBook, make sure they reward your targeted audience. This means that readers should be benefited by consuming useful information. And, once your content solves customer problems, it will be shared on social sites. With one click of the mouse, useful, engaging and user-friendly info gets shared online, thus rewarding users. Remember that there is no better way to build a good audience base than sharing quality content.
Next time when you make up your mind to create and market content, brainstorm first. You can also consider the above mentioned ideas to delight your prospects with customer-friendly tips, tricks and ideas.
SBR Technologies 