Any company that aspires to reach out to its target audience needs to have a consistent brand voice. And, building and maintaining it is not an easy task. When it comes to digital marketing, we often talk a lot about consistency. More so, when we are referring to content marketing and brands – and in these areas, consistency means the overall brand voice.
Now, voice implies the quality and appearance of the content, tone, style and grammar. In this post, we are going to talk about how a digital marketing firm in Kolkata must build and maintain the voice of your brand. Let’s read on to learn about it.
Appearance of Content
Whether it is your web copy or social media posts, your brand’s appearance must remain consistent in all the mediums. For example, if you have chosen a friendly and unusual tone in your posts, ensure that the design you choose aptly fits with the friendly, amusing tone. You can pick out colors that are brilliant and surprising, and if complemented by serif fonts would synchronize with your tone.
Colors, design, font and layout help in making your brand’s voice more powerful. Make sure that the appearance of your print and web content is in sync with your tone.
Getting the Tone Right
When we are talking about the tone of your brand, it is not about what you are communicating but how you are communicating. Establishing a unique tone is quintessential when it comes to building and reinforcing your brand’s presence. It gives you two benefits:
- You are able to distinguish yourself from the others
- Helps you put an inimitable stamp on your products/services
We have talked about your tone being friendly and amusing. With such a tone, you can choose words such as ‘breathtaking’ or ‘cool’ in short, personalized and conversational sentences.
Before deciding on the tone, focus on your targeted customers. That’s because the tone of your brand shouldn’t be about what you like, but what your customers like about your products or services.
Place yourself in the customer’s shoes and think like them. To build and establish your tone, ask the following questions:
- What customers like most or expect from my products?
- Is there something that my customers don’t like?
- What sort of a relationship do they want to establish with my products/services?
Once you know what your audience expects, embrace the tone that aptly fits your customer’s expectations.
Is Your Grammar Right?
If you are keen on making your brand’s presence felt, you cannot ignore the importance of spelling and grammar in all the content that you use. Though this is not a post meant to teach you correct, grammar and the use of appropriate punctuation, correct grammar is indispensable for establishing the reliability of your brand. I am not saying that every sentence needs to have traditional syntax, but there is no mercy for basic spelling, grammar and punctuation errors in your brand marketing materials.
If the content marketing materials have blatant spelling errors, it creates a bad impression in the minds of your targeted audience. The branding materials with consistently accurate spelling and grammar show your audience that:
- You create quality content minus errors.
- Your brand believes in attention to detail.
- You have used the best talent for your brand promotion.
Once all these conditions are fulfilled, it’s easy to establish your brand’s authority.
So, your brand’s voice will connect well with your customers if there is consistency in things like correct spelling, grammar, tone, and appearance of content.
SBR Technologies 